Senior International Markets Manager
Fidenza, IT, 43036
Something Extraordinary Every Day™
As our Senior International Markets Manager, you will report to the International Markets & Partnerships Director. You will be responsible for the coordination, planning and execution of the international markets strategy at the Village for the key region and source markets. You will act as both a brand ambassador and commercial manager to drive high spending domestic and international tourism there by the footfall, spend and revenue targets throughout the year.
The role is offered on a permanent, full-time contract and is hybrid.
This offer is available also for candidates belonging to protected categories as line with law 68/99, article 18.
What you will be doing
- Identify and target key source markets for the Village to target travel, including FIT leisure, business, group and MICE
- Define the Village’s travel trade strategy, tourism execution plan and the tourism marketing plan to achieve footfall and tax-free objectives
- Create, develop and manage key relationships with travel trade partners, e.g. airlines, banks, etc. and National Tourism Organisation, destination marketing companies or other organisations that could help achieve the objectives
- Work with domestic or in-source Tour Operations and travel trade partners to maximise domestic tourism to the Village
- Develop strong working relationships with the source markets, operators, organisations and agencies to maintain and increase MICE business
- Attend travel trade industry events to market the Village in line with the Company’s market strategies
- Develop relationships with regional governments and chambers of commerce and other influential groups and organisations in the community
The role is not solely inclusive of the tasks listed above.
What makes you special
Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us, you’ll have:
- Solid knowledge of international markets in a retail or hospitality business, with specific expertise on outlet markets, full price shops, as well as an in-depth knowledge of luxury brands.
- A strong knowledge of the leading players and decision-makers for brands and a high quality network of contacts in the fashion industry, particularly in the Italian and international markets
- A real talent for negotiation, demonstrating creativity in ability to convince senior executives at leading brands who come from a variety of countries, cultures and disciplines
- Demonstrated capacity to work with an agile and open mind set in a complex and multinational work environment alongside talented and strong-minded colleagues
- Organizational skills and positive attitude
There’s no one quite like us
The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.
Our Vision is to be the best shopping destination in the world.
Our Mission is to make the lives of others better including our brands, our guests, our people and our communities.
Our Brand Promise is to offer something extraordinary every day.
Our Five Values are the glue that bind us together and allows us to lead ahead:
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- Authenticity - Always do the right thing
- Innovation - Think outside of the box
- Passion - Do what you love and love what you do!
- Critical Thinking - Challenge the obvious
- Vision - Be mission driven always
Why we’re exceptional
The key to our success is the quality and commitment of our people. In return for your hard work and commitment to our values, you’ll receive a generous salary and we’ll also reward you through our Feel Good Programme which offers the following benefits:
- Lifestyle - Our Lifestyle benefits include life assurance, leisure travel insurance, a discounted shopping portal, discounts across our Villages and a referral bonus.
- Physical - Our Physical health benefits include private medical cover and flu vaccinations.
- Mental – Our Mental health benefits include support from trained mental health 'first aiders' from across the business, an employee assistance programme and free access to Headspace, one of the most well respected well-being apps.
- Social - Our social programme is designed to help us connect and, most importantly, have fun! Benefits include summer parties, outdoor team activities, time away from the office to enjoy special occasions such as birthdays, getting married, moving house and, of course, taking a well-deserved break.
Come and live your story with us
At The Bicester Collection, we are focused on attracting and retaining the best talent. We believe in fostering an open culture, which supports our people to thrive and creates a sense of belonging. Working at the Bicester Collection means entering an inclusive space where all perspectives are valued, ideas are shared freely, and creativity is encouraged.