PR & Communications Manager
Bicester, GB, OX26 6WD
Senior PR & Communications Manager ¦ Bicester Village ¦ Permanent Full time
Something Extraordinary Every Day™
As our Senior PR & Communications Manager, you will work together with the PR and Comms Director to create and implement a communications strategy for the Village. You will ensure the optimal positioning of the Village in the broader market of the UK, focusing on the communications of the right image and message to the influential press community, luxury industry and internally to staff and partners.
This role is hybrid and you will be required to work onsite at Bicester Village a minimum of 4 days a week.
We will be reviewing all applications in January 2025.
What you will be doing
The key responsibilities of this role will include some or all the following:
- Work with the PR Director to define annual/quarterly/monthly Domestic PR strategies that support the Village’s wider business goals and objectives, always with a 360 approach
- Ongoing coverage analysis, KPI measurement, tracking and goal setting
- Ongoing management and ownership of PR & Communications budget
- Develop and execute innovative PR and Communication awareness and reputational campaigns and tactics to support overall Village sales and footfall targets
- Maintain effective internal communications of the Village’s PR positioning and ‘voice’ to all departments within the business
What makes you special
Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us, you’ll have:
- Proven experience in a similar managerial role, within an agency or in-house environment
- Extensive experience in press, advocacy, PR, and media
- Computer literate and high proficiency in Microsoft Office
- In-depth knowledge of and affinity for luxury products
- Solid understanding of retail and retail marketing
- Ability to build and maintain trusted relationships with fashion, beauty, food and lifestyle press, trade media, key influencers, fashion and lifestyle opinion leaders
There’s no one quite like us
The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.
Our Vision is to be the best shopping destination in the world.
Our Mission is to make the lives of others better including our brands, our guests, our people and our communities.
Our Brand Promise is to offer something extraordinary every day.
Our Five Values are the glue that bind us together and allows us to lead ahead:
- Authenticity - Always do the right thing
- Innovation - Think outside of the box
- Passion - Do what you love and love what you do!
- Critical Thinking - Challenge the obvious
- Vision - Be mission driven always
Why we’re exceptional
The key to our success is the quality and commitment of our people. In return for your hard work and commitment to our values, you’ll receive a generous salary and we’ll also reward you through our Feel Good Programme which offers the following benefits:
- Lifestyle - Our Lifestyle benefits include life assurance, income protection, pension, leisure travel insurance, an electric car scheme, a discounted shopping portal, discounts across our Villages, a referral bonus and season ticket loans.
- Physical - Our Physical health benefits include private medical cover, virtual doctor support, dental insurance, health screening, a cycle-to-work scheme, eye care and flu vaccinations.
- Mental – Our Mental health benefits include access to professionals as well as support from trained mental health 'first aiders' from across the business, an employee assistance programme and free access to Headspace and Thrive, two of the most well respected mental well-being apps.
- Social - Our social programme is designed to help us connect and, most importantly, have fun! Benefits include yoga classes, summer parties, outdoor team activities, time away from the office to enjoy special occasions such as birthdays, getting married, moving house and, of course, taking a well-deserved break.
Come and live your story with us
At The Bicester Collection, we are focused on attracting and retaining the best talent. We believe in fostering an open culture, which supports our people to thrive and creates a sense of belonging. Working at the Bicester Collection means entering an inclusive space where all perspectives are valued, ideas are shared freely, and creativity is encouraged.