Senior Email Marketing Manager

Senior Email Marketing Manager ¦ Bicester Village ¦ Permanent Full time

Something Extraordinary Every Day™

The Senior Email Marketing Manager will lead the development and execution of CRM and email marketing strategies to drive customer engagement, retention, and loyalty. This role is responsible for delivering high-impact, personalised email campaigns that support lifecycle marketing, commercial moments, and membership communications. The ideal candidate will bring deep expertise in email marketing, CRM platforms, customer segmentation, and performance analytics to maximise campaign effectiveness and business growth.

Given the specific nature of the position, it is essential that you have a background in hospitality, fashion, or lifestyle brands. This experience is crucial to ensure you are well-equipped to meet the demands and expectations of the role.

This is a hybrid role and will require a minimum of four days per week working onsite at Bicester Village.

What you will be doing

The key responsibilities of this role will include some or all the following:

• Develop and implement a comprehensive email marketing strategy aligned with CRM goals, customer lifecycle stages, and business objectives.
• Use CRM insights to inform email strategy, customer segmentation, and targeting.
• Monitor and report on email campaign performance, including open rates, click-through rates, conversions, and customer lifetime value.
• Manage CRM and email marketing platforms (Salesforce Marketing Cloud preferred), ensuring optimal use of tools and features.
• Work closely with teams across Retail, Partnerships, Hospitality, and Personal Shopping to support CRM and email initiatives.

What makes you special

Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us, you’ll have:

• 5+ years of experience in email marketing and CRM, with a proven track record of delivering successful campaigns in hospitality, fashion, or lifestyle brands – this is essential
• Strong proficiency in email marketing platforms (Salesforce Marketing Cloud preferred) and marketing automation tools
• Deep understanding of email marketing best practices, including deliverability, segmentation, lifecycle journeys, and A/B testing
• Strong analytical skills with the ability to translate data into actionable insights
• Bachelor’s degree in Marketing, Business, Communications, or related field; Master’s degree is a plus

There’s no one quite like us

The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 12 Villages in Europe, China and USA as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Our Vision is to be the best shopping destination in the world.

Our Mission is to make the lives of others better including our brands, our guests, our people and our communities.

Our Brand Promise is to offer something extraordinary every day.

Our Five Values are the glue that bind us together and allows us to lead ahead:

• Authenticity - Always do the right thing
• Innovation - Think outside of the box
• Passion - Do what you love and love what you do!
• Critical Thinking - Challenge the obvious
• Vision - Be mission driven always

Why we’re exceptional

The key to our success is the quality and commitment of our people. In return for your hard work and commitment to our values, you’ll receive a generous salary and we’ll also reward you through our Feel Good Programme which offers the following benefits:

• Lifestyle - Our Lifestyle benefits include life assurance, income protection, pension, leisure travel insurance, an electric car scheme, a discounted shopping portal, discounts across our Villages, a referral bonus and season ticket loans.
• Physical - Our Physical health benefits include private medical cover, virtual doctor support, dental insurance, health screening, a cycle-to-work scheme, eye care and flu vaccinations.
• Mental – Our Mental health benefits include access to professionals as well as support from trained mental health 'first aiders' from across the business, an employee assistance programme and free access to Headspace and Thrive, two of the most well respected mental well-being apps.
• Social - Our social programme is designed to help us connect and, most importantly, have fun! Benefits include yoga classes, summer parties, outdoor team activities, time away from the office to enjoy special occasions such as birthdays, getting married, moving house and, of course, taking a well-deserved break.

Come and live your story with us

At The Bicester Collection, we are focused on attracting and retaining the best talent. We believe in fostering an open culture, which supports our people to thrive and creates a sense of belonging. Working at the Bicester Collection means entering an inclusive space where all perspectives are valued, ideas are shared freely, and creativity is encouraged.