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PR & Communications Coordinator

Fidenza, IT, 43036

Full Time

About the role                                                                             

As our PR & Communications Coordinator, you will support the coordination and implementation of the press relations strategy for the Village to ensure optimal positioning in local and international media, as well as delivering the right message to consumers, press, tourism professionals and internally


Reporting to the Senior PR & Communications Manager, you will support the optimal positioning of the Village in the local media and also the foreign media, focusing on the communication of the right image and message to the general consumer market, the influential press community, tourism professionals, internal staff and Brand partners, with the overall objective to drive footfall, revenue and the luxury shopping destination image.


The role is hybrid and is offered on a full time, permanent contract.


This offer is available also for candidates belonging to protected categories as line with law 68/99, article 18.


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Key responsibilities

The key responsibilities of this role will include some or all the following.


Design and implementation of the PR Plan


  • Support the design of a PR strategy aimed to build the credibility of the Village within the key fashion institutions, opinion leaders, media partners and corporate partners
  • Define a PR plan to support the Village’s annual and strategic plans and objectives for footfall targets and sales per customer spending targets in particular for HNWI
  • Support the coordination of  the local, national and international PR strategy with a clear focus both on the national and regional level
  • Regularly analyse market information of sales, results, impact of PR initiatives and activities, the market trends and the local consumer behaviour
  • Support the development of an effective internal communication of the Village PR positioning and ‘voice’ to all departments and share it throughout Value Retail


Press and PR

  • Support the management of  external PR consultants or agencies on all PR issues including event planning and organization
  • Work with press agency to obtain a well-placed, high quality editorial coverage in targeted press, off-line and on-line media and play an active role in the delivery of the concept and the image of the Village
  • Support the production and promotion of all village press tools (including press release production, copywriting)
  • Liaise with the PR agency on the organization of PR activities, e.g. press trips
  • Support  the development of press events to promote the Village including logistics,  proposals, set-up and event management and oversee the production and promotion of these events
  • Support  the development of press or VIP events or visits to promote the Village including proposals/ set-up/ management with event manager
  • Manage, monitor and analyse process and reporting tools
  • Coordinate all artwork of the press documents of the Village according to group guidelines
  • Organisation, welcome and coordination of international press trips
  • Support the collaboration with journalists/editors  (fashion, lifestyle, art, music, sport, food and travel) to obtain well-placed, high quality editorial coverage in targeted press and media
  • Create and update international and local journalists mailing list and influencers database.
  • Editorial results analysis for action plan and ROI
  • Coordinate trade and travel press, organizing itineraries in collaboration with travel partners, transfers, gifts and gift card.


Influencer marketing and social media

  • Support the development of a KOL strategy – national and targeting key international markets- together with the Senior PR & Communication Manager, aligned with Central PR Strategy, and with the local retail marketing team , in order to build the credibility of the Village within the key opinion leaders, and to amplify the Village's campaign
  • Maintain relationship with the Village’s network of national and international KOLs and Ambassadors
  • Develop relationships with local, national and international KOLs and Ambassadors
  • Coordinate KOL visits, organizing itineraries in collaboration with travel partners, transfers, gifts and gift card.
  • Coordinate the KOL contents approval, in  collaboration with the retail and marketing team
  • Support the definition of a  the social media plan for Wechat, Wechat Mini Program and Little Red Book, according to each channel’s tone of voice and objective, in collaboration with the social media agency and Chinese consultant define the content for each channel and in partnerships with the Village’s social media manager
  • Coordinate the weekly communication on the Wechat Groups and run weekly and monthly analysis of Wechat, Wechat Mini Program and Little Red Book, in collaboration with the Social Media Agency.


About You

We are looking for an individual who can display the following experience and skills:

  • Degree of Marketing or Marketing communications is essential
  • Interested in culture, art and design fashion technologies and trends
  • Understanding of digital marketing and general digital trends
  • Good organisation and project management skills
  • Ability to communicate at proficient level both written and verbal in all departments, on a global scope with a vast professional and social network
  • Computer literate and high proficiency in Microsoft Office; knowledge in Salesforce and Oracle is beneficial
  • Fluent in English and local Village language, any other European language would be beneficial

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