Content Manager

Content Manager ¦ Central ¦ Permanent Full time

Something Extraordinary Every Day™

The Content Manager role is a dynamic and essential position that begins and ends with exceptional project management and a passion for impactful, creative content. This individual will support the development and execution of content marketing strategies, ensuring that all efforts align with the goals of the Source Market team. Working closely with the Head of Content – Source Markets & Partnerships and other key stakeholders, the Content Manager will be responsible for managing content across multiple channels, tailored for specific audience segments, and driving measurable engagement & impact. The role requires a unique blend of strategic oversight and creativity to continually refine and elevate content strategies based on data insights.

This role is hybrid and you will be required to work onsite at Bicester Village a minimum of 1 day a week.

What you will be doing

The key responsibilities of this role will include some or all the following:

• Serve as the central point for collaboration with Functional Heads (Social, Partnerships, International Markets, Digital, Media, etc.), to refine the overarching content and digital omnichannel strategies, ensuring alignment with business KPIs and target audience insights.
• Lead the creation of tailored, audience-driven content across channels, working in close partnership with the Creative team to amplify brand storytelling and enhance the product narrative.
• Oversee the creation and maintenance of a comprehensive content calendar, ensuring timely delivery and strategic alignment across all campaigns.
• Maximize content impact by strategically distributing and optimizing across various digital channels, ensuring consistency with broader marketing objectives.
• Collaborate with cross-functional teams and channel heads to capture and translate content needs into the broader omnichannel strategy.

What makes you special

Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us, you’ll have:

• Background in creative agencies or international market settings.
• Experience with reporting tools for content measurement and optimization.
• Demonstrated experience creating engaging, social-media-led brand content.
• Familiarity with segmented email campaigns and digital marketing, including omnichannel strategy development.
• Proficiency in Microsoft Office; knowledge of Website CMS, Adobe Photoshop, or InDesign is advantageous.

There’s no one quite like us

The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Our Vision is to be the best shopping destination in the world.

Our Mission is to make the lives of others better including our brands, our guests, our people and our communities.

Our Brand Promise is to offer something extraordinary every day.

Our Five Values are the glue that bind us together and allows us to lead ahead:

Authenticity - Always do the right thing

Innovation - Think outside of the box

Passion - Do what you love and love what you do!

Critical Thinking - Challenge the obvious

Vision - Be mission driven always

Why we’re exceptional

The key to our success is the quality and commitment of our people. In return for your hard work and commitment to our values, you’ll receive a generous salary and we’ll also reward you through our Feel Good Programme which offers the following benefits:

• Lifestyle - Our Lifestyle benefits include life assurance, income protection, pension, leisure travel insurance, an electric car scheme, a discounted shopping portal, discounts across our Villages, a referral bonus and season ticket loans.
• Physical - Our Physical health benefits include private medical cover, virtual doctor support, dental insurance, health screening, a cycle-to-work scheme, eye care and flu vaccinations.
• Mental – Our Mental health benefits include access to professionals as well as support from trained mental health 'first aiders' from across the business, an employee assistance programme and free access to Headspace and Thrive, two of the most well respected mental well-being apps.
• Social - Our social programme is designed to help us connect and, most importantly, have fun! Benefits include yoga classes, summer parties, outdoor team activities, time away from the office to enjoy special occasions such as birthdays, getting married, moving house and, of course, taking a well-deserved break.

Come and live your story with us

At The Bicester Collection, we are focused on attracting and retaining the best talent. We believe in fostering an open culture, which supports our people to thrive and creates a sense of belonging. Working at the Bicester Collection means entering an inclusive space where all perspectives are valued, ideas are shared freely, and creativity is encouraged.