Head of Content - International Markets

Head of Content - International Markets ¦ Central ¦ Permanent Full time

Something Extraordinary Every Day™

The Head of Content – International Markets is a senior leadership role responsible for setting the strategic direction for content across MENA, India, LATAM, USA, and Pan-EU. This position ensures that all content aligns with brand objectives, resonates with key audiences, and is optimized for performance across multiple platforms. Working closely with senior stakeholders and cross-functional teams, this role provides high-level oversight while empowering content managers to execute effectively.

This role is hybrid and you will be required to work onsite at Bicester Village a minimum of 2-3 days a week.

What you will be doing

The key responsibilities of this role will include some or all the following:

• Develop and implement a long-term content strategy that enhances brand awareness, engagement, and business performance across international markets.
• Serve as a strategic advisor to senior leadership, ensuring content aligns with broader commercial, partnership, and digital marketing objectives.
• Own the content vision for international markets, ensuring it reflects market trends, cultural nuances, and high-value audience expectations.
• Act as the primary liaison between international marketing teams and the central creative and content team, ensuring alignment and efficiency.
• Utilize data analytics and audience insights to refine and optimize content for each international market.

What makes you special

Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us, you’ll have:

• 10+ years of experience in content strategy, marketing, or digital media, with a focus on international markets
• Demonstrated ability to develop and execute high-performing, omnichannel content strategies that drive business impact
• Strong expertise in brand storytelling, audience engagement, and market-specific content adaptation
• Experience leading high-level stakeholder relationships, with the ability to influence senior leadership
• Data-driven mindset, with the ability to interpret analytics and shape content strategies accordingly

There’s no one quite like us

The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 12 Villages in Europe, China and USA as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Our Vision is to be the best shopping destination in the world.

Our Mission is to make the lives of others better including our brands, our guests, our people and our communities.

Our Brand Promise is to offer something extraordinary every day.

Our Five Values are the glue that bind us together and allows us to lead ahead:

• Authenticity - Always do the right thing
• Innovation - Think outside of the box
• Passion - Do what you love and love what you do!
• Critical Thinking - Challenge the obvious
• Vision - Be mission driven always

Why we’re exceptional

The key to our success is the quality and commitment of our people. In return for your hard work and commitment to our values, you’ll receive a generous salary and we’ll also reward you through our Feel Good Programme which offers the following benefits:

• Lifestyle - Our Lifestyle benefits include life assurance, income protection, pension, leisure travel insurance, an electric car scheme, a discounted shopping portal, discounts across our Villages, a referral bonus and season ticket loans.
• Physical - Our Physical health benefits include private medical cover, virtual doctor support, dental insurance, health screening, a cycle-to-work scheme, eye care and flu vaccinations.
• Mental – Our Mental health benefits include access to professionals as well as support from trained mental health 'first aiders' from across the business, an employee assistance programme and free access to Headspace and Thrive, two of the most well respected mental well-being apps.
• Social - Our social programme is designed to help us connect and, most importantly, have fun! Benefits include yoga classes, summer parties, outdoor team activities, time away from the office to enjoy special occasions such as birthdays, getting married, moving house and, of course, taking a well-deserved break.

Come and live your story with us

At The Bicester Collection, we are focused on attracting and retaining the best talent. We believe in fostering an open culture, which supports our people to thrive and creates a sense of belonging. Working at the Bicester Collection means entering an inclusive space where all perspectives are valued, ideas are shared freely, and creativity is encouraged.