Guest Engagement Coordinator

Something Extraordinary Every Day™ 

As Guest Engagement Coordinator, your main role will be to develop actions aimed at enriching the content of our Membership Programme for its members.

What you will be doing

• Plan and coordinate member commercial moments
• Develop and implement exclusive benefits and rewards for members in collaboration with different teams (retail, hospitality, F&B)
• Develop and execute plans to drive member acquisition and improve Membership visibility (partnerships, brands, hosts, website, app, paid media, etc)
• Ensure boutique staff and hospitality teams are trained appropriately on membership
• Support execution of membership x partnerships collaborations (e.g. promotional weekend and level matching initiatives)

• Management of emailing campaigns and push notifications:
  • Work cross-functionally to develop content
  • Execute and refine segmentation strategy on targeting
  • Build and route campaigns with excellence
  • Run A/B tests to identify best practices: you will be keen to test, analyse and optimize your actions in order to improve KPIs

• Identify and develop automatic multi-channel triggered campaigns
• Provide insights from campaigns to refine animation plan for Members and Private Clients
• Monitor email and push notification performance and engagement

What makes you special 

Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us, you’ll have: 

• Degree or equivalent experience within CRM/E-mail Marketing, preferably in the Fashion or Retail industry.
• Fluent in Dutch & English, any other European language (French)would be beneficial.
• Experience using digital analytics tools such as PowerBI &  Google Analytics
• Experience using CRM tools such as Responsys or Salesforce
• Knowledge of GDPR and the ever evolving data privacy landscape
• Computer literate and high proficiency in MS Office.
• You are passionate about the latest trends regarding content & communication channels.
• Hands-on, highly organized with attention to detail.
• Be action-oriented: respecting deadlines, grabbing opportunities while using speed & sense of urgency.
• Showing adaptability, sensibility and able to handle complexity.
• Foster collaboration: build partnerships and work collaboratively with others to achieve targets.
• Strong project management & organization skills with an eye for detail.
• Ability to both work as a team and work independently with minimal supervision.

There’s no one quite like us 

Maasmechelen Village is part of the Bicester Collection. They are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.  

Why we’re exceptional 

The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast changing world.