Social Media Manager

Social Media Manager ¦  La Vallée Village ¦  Fixed Term Contract /Full time

Something Extraordinary Every Day™

The Social Media Manager for La Vallée Village is responsible for managing Owned Social media platforms in alignment with Value Retail business strategy and growth objectives. Social Media is a strategic part of our 360° digital media approach.

As Social Media Manager, you have a creative eye, is fluent in French fashion retail and know how to deal with influencers and craft social-first storytelling that resonates across platforms.  This is a role for someone who can work to produce first-class content and ensure its high quality.

We are looking for someone hand-on, proactive, real-time nature of social and a hint of analytic thinking.

What you will be doing

The key responsibilities of this role will include some or all the following.

SOCIAL MEDIA

• Oversee French platforms as Instagram, TikTok, Facebook, Linkedin and Pinterest, including content planning, creation, publishing and scheduling.
• Drive Chinese Social plaforms, with the help of an Asia Media Coordinator, on Wechat, Weibo and LittleRedbook.
• Implement Social media strategy across these platforms to deeper our community engagement
• Launch and manage organic social campaigns, supporting digital marketing efforts, and sourcing product needs for content
• Manage UGC agency and community management agencies
• Monitor key metrics and share performance learnings
• Activate paid boost on top performing organic content
• Align content with Marketing and Retail calendars and cultural relevance moments
• Manage 1 Social Coordinator expert of Chinese platforms

SOCIAL CONTENT

• Responsible for local content creation, creative translation, adaptation of Central assets, and copy/language translations for social.
• Execute social media campaigns, brief content stakeholders internally (graphic designers) and externally (social content agency), and continuously optimize performance.
• Ensure content is in line with La Vallée Village brand positioning and tone of voice
• Work closely with Central team to co-develop and manage content, align on guidelines and share best practices

MODERATION

• Follow and monitor moderation and guest demand on social media channels with the support of our community management agencies
• Weekly reporting to understand consumer behaviour and fine tune messaging.

INFLUENCE

• Identify and activate influencers who naturally embody our brand and values
• Develop quaterly influence’s plans in line with business objectives
• Collaborate closely with PR Director and PR central to guarantee consistency and excellence in brand storytelling
• Drive Chinese Influencers plans
• Manage budget, project management, deadline and timings
• Track performances, visibility and impact of each activation to fine tune influence strategy.

What makes you special

We are looking for an individual who can display the following experience and skills:

• Proven experience as an online marketing & social media specialist
• Experience managing social media channels within a retail and/or luxury brand environment
• Proven experience in leading Influencers activation
• Agility: able to adapt quickly to changing demands
• Fluent in French & English with excellent writing skills
• Knowledge of e-marketing principles and methods
• Understanding of technology, platforms, limitations
• Understanding of targeting demographics/ guest profiles
• Analytical approach to shape strategy
• Keep ahead of trends
• Strong organization & planification skills
• Ability to prioritise
• Ability to share information at all levels
• Able to think creatively and solve problems
• Collaborative & inclusive approach
• Able to work individually and in a team
• Proactive approach, enthusiastic
• Proven leadership skills
• Ability to influence

There’s no one quite like us

The Bicester Collection are the worlds’ leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Our Vision is to be the best shopping destination in the world. Our Mission is to make the lives of others better - our brands, our guests, our people and our communities. Our Brand Promise is to offer something extraordinary every day. Our Five Values are the glue that bind us together and allows us to lead ahead:

• Authenticity - Always do the right thing
• Innovation - Think outside of the box
• Passion - Do what you love and love what you do!
• Critical Thinking - Challenge the obvious
• Vision - Be mission driven always

Why we’re exceptional

The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast changing world. In return for your Authenticity, Critical Thinking, Innovation, Passion and Vision, you’ll receive a generous salary and we’ll also reward you by:

Looking after you: You’re entitled to 25 days of annual leave (plus French Bank Holidays) and your birthday off, plus extra leave if you are getting married or moving. We provide above industry average private healthcare, cycle to work scheme and flu vaccinations.

Treating you: discounts throughout our villages, discounts with other retailers (known as My Choices) and a very generous employee referral bonus.

Championing you: you’ll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career.

Come and live your story with us

The key to our success is the quality and commitment of our people. The Bicester Collection is made up of 1,200 colleagues of 50 nationalities. We are diverse in background, age, experience and leadership style. We believe that an inclusive workforce makes magic happen, and with this in mind we welcome everyone - regardless of age, gender identity, race, sexual orientation, physical or mental ability or ethnicity - to be a part of our family. We are offering a fantastic opportunity for a professional and commercially focused individual to join us. We have huge ambition for what we can achieve together and we want to have fun!